Brother & Sister Who Like to Travel Donate $500,000 to the Education of Migrant and Foster Children.
Entrepreneur Magazine, Mexico City, December 28 2019
“He called me one day and said ‘We’d better quit playing small.'”
“I remember when I was hardly making over $100k a year as an architect, now thanks to thousands of loyal and enthusiastic travelers, we are able to donate not only $500k to Help The Children, but also 1,000 brand new copies of Joey, La Pequeña Gran Jirafa, a children’s book by Mark Januszewski which teaches the 7 pillars to stand tall in life and overcome any obstacles.”
It all started with a phone call and a meeting at a hotel bar in Guadalajara, their home city. Those were the “rough years” as Alejandro mentions. They met and talked about how they were sick of being sick of running after money (money seemed to outrun them every month) and how a definitive solution was needed at that point in their lives not only for them but for their parent’s tranquility as well. In fact, mom & dad had play key roles on operations since the early beginnings and still do so to this day. Paty, working overtime as saleswoman for a car dealership, her high-heeled sore feet digging into warm beach sand merely 2 weeks a year and being yelled at by nasty customers every other day, came almost 2 hours late to the meeting. Alejandro, as a freelance 3D artist doing “…HEAVY rendering jobs for lighter and lighter paychecks!” until dawn, had inverse sunmarks from sitting in front of the computer for weeks at a time. The beginning of the end, of the rough years that is, was that night.
The small, but that instantly proved hugely successful idea was, to go niche, to take advantage of the increasing tourism market and how most of those tourists were going heavily into e-commerce solutions and how, most of them, are good. Their answer was to start an international brand of travel accessories like the world has never seen.
“Our model is simple, we are in volume operations, we are an end customer retailer via the e-comm channel leveraging tech investments in fields such as logis-“
“Hahahaha no, you dork! The part that actually IS the business!”
“Ooooh, the business part, yeah!”
“…we add value to the world by providing a platform and solving traveler’s problems. It means that we offer top notch travel accessories to passionate ramblers at great prices and with every purchase they make with us they have the opportunity to ACTUALLY help a migrant children . We based the existence of our quest on 2 main pillars. First, that we as humans are explorers by nature, and second, that all humans are basically good. Think about it honestly, who doesn’t want to leave a positive legacy? We view ourselves as a bridge between worlds, sustained by the force of nature. Human nature.”
Paty takes extraordinary care of social networks providing daily feed for travel inspiration with her endless wanderlust through the globe, her great eye, love for poetry and harvesting relations, while Alejandro is behind marketing campaigns and
” Percentages! Ask him about percentages all day!”
We all laugh out loud at the same time. Two minutes ago, Alejandro’s eyes were firing up at me, while almost yelling something about a 2 figure yearly percentage increase. And most of all, the duo always agree on the next step for the logo with a clear timeframe in mind.
“We want to look back a hundred years from now and see that we did our best, so our actions are taken to make our brand’s heart shine of happiness in a century. Like my brother likes to say, we really wanna compete with the immortals!”
The fact is that, like a magnet, success is AFTER them now. Their first product, a small portable chamois-type towel with a carrying case (the first towel you’ll pack wet but won’t wet your luggage, –I’m seriously in love with mine) provided the first million in sales the first 12 months. And by always listening to their client’s desires, a very select catalogue of accessories that truly work and a very careful joint venture strategy online that led the floodgates open to avid travelers, the fact is now the new explorers and the frequent flyers both love and swear by their products.
Now, they have a very special ask for us in their entrepreneur journey.
And finally, Alejandro let us in a little secret about what we can almost call a “Midas touch,” after we made all our questions.
“It’s really not the accessories, nor the logo, nor the market, not the ad campaigns, not even our business idea! People who are outwardly oriented make the mistake of thinking so. We base our actions on the greater good, we see ourselves as nothing but the channel by which the Universal is being differentiated into form, we simply obey natural laws. There is simply no way we could be doing this well, without being the broadest river we could be by which the universal waters can quench more thirst and fertilize more minds and, we honestly couldn’t have done it in one lifetime without all the knowledge from the Master Key Experience by my friend Mark J., his fabulous wife and their ‘Give More’ way of life.”
To read the full interview and know more about how they started the brand as well as more details about the qualification process and available positions go to Entrepreneur.com