Press Release

A Bunch of People Who Like to Travel Donate $500,000 to the Education of Migrant and Foster Children.

Entrepreneur Magazine, Mexico City, December 28 2020
Patricia and Alejandro González are two siblings who back in 2017 decided to stop listening to doubts and excuses and set out to build their own idea of a perfect world, and to them, it looks like a global empire, manifested as an international brand of travel accessories
“He called me one day and said ‘We’d better quit playing small.'”
Says the beautiful Patricia González, about the day the business idea came to existence. Looking bright and radiant, the brother and sister dream team dress casual comfy everyday clothes, never suits and ties, and are always laughing, sharing ideas and picking up inspiration everywhere; oftentimes interrupting this interview to quickly go back and forth with questions, ideas, details, or jokes about a specific project or opportunity. Yes, they’re sooo funny together, Alejandro (ladies, single ;)) is dry as a brick but Patricia always knows how to break the silence and add her delightful sense of humor. You can tell they really can’t stop pouring their souls into their business and they give off an electrifying vibe -seriously. With humble roots, a bias for action, kindness and a clear mind and heart, they are a team you wanna be close to. They just make you feel good!

“I remember when I was hardly making over $100k a year as an architect, now thanks to thousands of loyal and enthusiastic travelers, we are able to donate not only $500k to Help The Children, but also 1,000 brand new copies of Joey, La Pequeña Gran Jirafa, a children’s book by my friend Mark Januszewski which teaches the 7 pillars to stand tall in life and overcome any obstacles.”

view-from-the-rooftop
We met them at the open air café located at the 9th floor of Sears Centro Histórico, overlooking Palacio de Bellas Artes on a overcast cool late August morning for breakfast and to talk about the late successes their brand has had, plans for the expansion and also the donation of half a million pesos to Save The Children México, charitable organization aiding infants since WWI.
And wait, there’s more. Yes, they’re also looking for talent.
It all started with a phone call and a meeting at a hotel bar in Guadalajara, their home city. Those were the “rough years” as Alejandro mentions. They met and talked about how they were sick of being sick of running after money (it seemed to outrun them every month) and how a definitive solution was needed at that point in their lives not only for them but for their parent’s tranquility as well. In fact, mom & dad had play key roles on operations since the early beginnings and still do so to this day. Paty, working overtime as saleswoman for a car dealership, her high-heeled sore feet digging into warm beach sand merely 2 weeks a year and being yelled at by nasty customers every other day, came almost 2 hours late to the meeting. Alejandro, as a freelance 3D artist doing “…HEAVY rendering jobs for lighter and lighter paychecks!” until dawn, had inverse sunmarks from sitting in front of the computer for weeks at a time. The beginning of the end, of the rough years that is, was that night.

The small, but that instantly proved hugely successful idea was, to go niche, to take advantage of the increasing tourism market and how most of those tourists were going heavily into e-commerce solutions and how, most of them, are good spirited people. Their answer was to start an international brand of travel accessories like the world has never seen.

“Our model is simple, we are in volume operations, we are an end customer retailer via the e-comm channel leveraging tech investments in fields such as logis-“
Alejandro calmly responds our question about their business model, while Paty slaps him on the shoulder, bursting out in laughter.

“Hahahaha no, you dork! The part that actually IS the business!”

-“Ooooh, the business part, yeah!”

he continues,

“…we add value to the world by providing a platform and solving traveler’s problems. It means that we offer top notch travel accessories to passionate ramblers at great prices and with every purchase they make with us they have the opportunity to ACTUALLY help a migrant children . We based the existence of our quest on 2 main pillars. First, that we as humans are explorers by nature, and second, that all humans are basically good. Think about it honestly, who doesn’t want to leave a positive legacy? We view ourselves as a bridge between worlds, sustained by the force of nature. Human nature.”

Paty takes extraordinary care of social networks providing daily feed for travel inspiration with her endless wanderlust through the globe, her great eye, love for poetry and harvesting relations, while Alejandro is behind marketing campaigns and

” Percentages! Ask him about percentages all day!”

We all laugh out loud at the same time. Two minutes ago, Alejandro’s eyes were firing up at me, while almost yelling something about a 2 figure yearly percentage increase. And most of all, the duo always agree on the next step for the logo with a clear timeframe in mind.

“We want to look back a hundred years from now and see that we did our best, so our actions are taken to make our brand’s heart shine of happiness in a century. Like my brother likes to say, we really wanna compete with the immortals!”
The fact is that, like a magnet, success is AFTER them now. Their first product, a small portable chamois-type towel with a carrying case (the first towel you’ll pack wet but won’t wet your luggage, –I’m seriously in love with the one they have me) provided the first million in sales the first 12 months. And by always listening to their client’s desires, and a very targeted selection of catalogue with accessories that truly work has led the floodgates open to avid travelers, the fact is now the new explorers and the frequent flyers both love and swear by their products.
Now, they have a very special ask for us in their company’s journey.

Since the early momentum of the venture, the need for more hands was clear and now the scale is major. So they want us to kick off their new talent acquisition campaign. They are looking for young blood for great positions in México and abroad. Interested candidates with proof of work in areas like photography, finance, web, marketing, production, any kind of design or programming, coding or writing and willing to, or currently traveling, –or anywhere in the world– should send their portfolio and details to RecursosHumanos@RMBLRsupply.com to be contacted as soon as possible.
And finally, Alejandro let us in a little secret about what we can almost call a “Midas touch,” after we made all our questions.

“It’s really not the accessories, nor the logo, nor the market, not the ad campaigns, not even our business idea! People who are outwardly oriented make the mistake of thinking so. We base our actions on the greater good, we see ourselves as nothing but the channel by which the Universal is being differentiated into form, we simply obey natural laws. There is simply no way we could be doing this well, without being the broadest river we could possibly be by for the universal waters to quench more thirst and fertilize more minds and, we honestly couldn’t have done it in one lifetime without all the knowledge and revelations taken from the Master Key Experience by Mark J., his fabulous wife, Davene, and their ‘Give More’ way of life.”

To read the full interview and know more about how they started the brand as well as more details about the qualification process and available positions go to Entrepreneur.com

>”Internet Based Brand that Refuses Publicity Opens Store in Third Most Busiest US Airport.

Part of the Revenue to Aid Children of Immigrant Families.”

Perception News Media. Monday, January 6, 2025 – RMBLRsupply.com
RMBLR SUPPLY, the web-based Mexican brand of travel accessories focused on bridging the gap between leisure travelers and immigrants is expanding its reach to customers launching their first retail store this week in Chicago O’Hare International Airport.
The brand, known for disrupting the travel industry in late 2017 with its unique carefree attitude and inverse marketing tactics is taking what could be considered a contradictory next leap into the travel industry with the opening of its first physical retail store of accessories.

‘Why not BE a bridge in life? Why not BE a medium over which two confronting worlds come together?’

In interview with Charlie Rose last week, one half of the brother-sister dynamic-duo behind the creation of the concept, Alejandro González, told the story of how the idea of RMBLR SUPPLY came to life:
Charlie Rose: “So what’s an architect doing turning heads inside the much disputed travel industry?”
Alejandro González: (laughs) “It’s kind of a fun story of child dreams gone right: I saw a documentary on Discovery when I was 11 about a reconstruction of an historical bridge in the Middle East, and the meaning and philosophy of bridges really captivated me, so I thought ‘Why not BE a bridge in life? Why not BE a medium over which two confronting worlds come together?’ So from that day on, I begun to think of how the space between ideas could be used and how some concepts could coexist given the right causeway.”
CR: “That’s where the idea of merging immigration with tourism came from?”
AG: “Well, sort of. When we were thinking of building a business we wanted to build something to last a long time, and our credo in the company is to obey nature’s principles. The way a river runs or a tree grows is always the same, its dictated by principles. Nature’s principles are universal, so, if we apply those principles to a business, we could have a shot at providing a meaningful impact to the world, something that could last. Like Stephen Covey used to say that ’Times change, people change, but principles don’t change.’ Principles are the rocks against which fads break, you know?”
CR: “And how does the natural principles work in your company? How does the river run and the tree grow?”
AG: “One of the core principles we observe at RMBLR SUPPLY is polarity. We were well aware, as you are, of the delicate topic of immigration, not just between our two nations, but across the globe. We also grew up among friends who like to visit Las Vegas for “el grito” (September 15th, Mexico’s Independence Day, is a very profitable day for Vegas venues, hosting a wide variety of shows, concerts and boxing fights to celebrate the day) every year, and while crossing the border 10,000 feet up in the air, we never failed to think that while there’s some of us who travel freely and comfortably, below us, there were many more who were making the same trip but under very different conditions so, we saw the polarity very clearly, yes, the point was then how to bridge it.”
CR: “Ahh so polarity, like electricity. And how to bridge it?”
AG: “Exactly! Also, we believe that human kind has two mayor qualities by nature. One: we are a species of explorers, we like to go places, Charlie! (laughs) And two: we are caretakers of life. People are inherently good. We all want to make good and leave a legacy. So, we thought that providing a way for a passionate traveler to make an impact by helping others who are forced to leave their families behind, sounded like a good idea. Every dream the first one accomplishes, helps the later too. Dreams don’t have to be for just a few, you know? We want to bridge passion, purpose and profits.”

“We just give our ears and eyes to the people.”

The former architect, turned Chief Marketing Officer of the fast growing company, told Rose that the idea of diving into the travel industry came from the growing figures of flights and tourism around the world, in some cases the percentages of people traveling jumped by two digits per year. Also, that the idea of opening physical locations came directly from their customers.
CR: “I have understood that you don’t make publicity, yet you are CMO. How does that work?”
AG: “Well, hiring a marketing agency who charges for a photographer, a casting, locations, copy, full page ads in fashion magazines, the whole deal… Well… we believe that’s okay for other brands. We just give our ears and eyes to the people. Instead of doing expensive ad campaigns to make our brand the star, we do inexpensive research campaigns to make our customers the star. We always listen to them. They give us great feedback in terms of products, they provide the pictures for our campaigns and we generously reward them for it. In fact, the idea of opening airport stores grew from our polls. So once the principles are stablished and the bridge is built, people take ownership. It grows naturally, like a tree giving fruit or a river leaving canyons, you see?”
CR: “So, you DO make publicity!”
AG: “In a certain way!” (both laugh)
The brand, which started as an online retailer launching one innovative travel accessory each month with a clever pre-order system, will be opening the first one of 10 stores projected in the US, taking location in the top most busiest airports. With an average of users ranging from 25 to 65 million per year, the new leap looks promising.
CR: “I don’t quite get it, I mean, you’re proud of your business running very lean, how many employees do you have?”
AG: “Well, yes. Directly, RMBLR SUPPLY has less than 500 but indirectly we work with teams that add up to 10,000 people. So I’d say we run lean but have a large team behind the curtains.”
CR: “And how does opening airport stores fit in the whole ‘different company’ deal? Isn’t that business as usual? The same as every other brand?”
AG: “It could look like it at first glance, I mean, there’s costs involved, taxes, and a whole different operation system has to be adopted and refined, but in our eyes we’re just adding another lane to the bridge, so more people can cross it and leave their mark. It’s a proof that ‘a different’ company can play in the same field as traditional ones. We won’t sacrifice our principles just to pay rent at an airport, you know? And that’s the great part of serving travelers, people who travel see themselves and the world in a very unique way.”

“We never set out to fight immigration…”

RMBLR SUPPLY’s social mission to help immigration and refugee causes is a key part of the company’s identity. The retailer is backing several initiatives and NGO’s on both sides of the border, providing funds and programs to educate the children of such families through various means.
CR: “Do you really think that by selling backpacks and neck pillows you will solve the immigration problem?”
AG: “No, we won’t, Charlie. Because that is not and has never been our target. First off, we don’t consider immigration as a problem. We see it as a symptom, as a human effect. Its the visible part of an invisible cause. We never set out to fight immigration, we have never said we’re ‘against’ it or that we want to ‘solve it’. Instead, we are pro educating the children of broken families that immigration has left behind. We know it is a very delicate topic, and we prefer action, education and understanding instead of debates and legislation. Remember, where attention goes, energy flows, and results show. We want to provide a different vision for children and teens so they can see their own value and be self-directed, instead of situation reactive. Can you imagine how a world where children know more than the adults could look like, Charlie?”
CR: “It would be a circus!” (laughs)
AG: “More than the one we have now?” (both laugh)
RMBLR SUPPLY will be opening its doors next Friday January 10th, on Terminal 3, Concourse H, Gate H3 at Chicago O’Hare International Airport from 8am to 8pm. Offering the whole brand’s catalog both as online and physical shopping experience, with their own loyalty program Half Price 4-Ever. Both Alejandro and Patricia Gonzalez will be attending the event and will host raffles and giveaways to lucky travelers. Otherwise check RMBLRsupply.com
To watch the whole interview with Charlie Rose, check pbs.org for schedules and airing times.
storefront application
>Now, at an airport near you >Ahora, en un aeropuerto cerca de ti

>”La Marca Basada en Internet que Rechaza la Publicidad Abre su Tienda en el Tercer Aeropuerto más Transitado de Estados Unidos.

Parte de los Ingresos para Ayudar a Hijos de Familias Inmigrantes “.


Perception News Media. Lunes, 6 de enero de 2020 – RMBLRsupply.com

RMBLR SUPPLY, la marca mexicana de accesorios de viaje con sede en la red, enfocada en cerrar la brecha entre los viajeros de placer y los inmigrantes, está ampliando su alcance a los clientes ya que lanza su primera tienda minorista esta semana en el Aeropuerto Internacional Chicago O’Hare.
La marca, conocida por irrumpir la industria de viajes a fines de 2017 con su actitud única y despreocupada y sus tácticas inversas de marketing, está tomando lo que podría considerarse un próximo salto contradictorio dentro de la industria de viajes con la apertura de su primera tienda física de accesorios.

‘¿Por qué no SER un puente en la vida? ¿Por qué no SER un medio sobre el cual se unen dos mundos enfrentados?’

En una entrevista con Charlie Rose la semana pasada, la mitad del dúo dinámico hermano-hermana detrás de la creación del concepto, Alejandro González, contó la historia de cómo la idea de RMBLR SUPPLY cobró vida
Charlie Rose: “Entonces, ¿qué hace un arquitecto girando cabezas dentro de la muy disputada industria de viajes?”
Alejandro González: (ríe) “Es una historia divertida de sueños infantiles: vi un documental en el Discovery cuando tenía 11 años sobre la reconstrucción de un puente histórico en Oriente Medio, y el significado y la filosofía de los puentes realmente me cautivaron, entonces pensé ‘¿Por qué no SER un puente en la vida? ¿Por qué no SER un medio sobre el cual se unen dos mundos enfrentados?’ A partir de ese día, comencé a pensar cómo podría usarse el espacio entre ideas y cómo podrían coexistir algunos conceptos dado el camino correcto “.

CR: “¿De ahí viene la idea de fusionar la inmigración con el turismo?”

AG: “Bueno, más o menos. Cuando estábamos pensando en construir un negocio, queríamos construir algo para durar mucho tiempo, y nuestro credo en la empresa es obedecer los principios de la naturaleza. La forma en que un río corre o un árbol crece es siempre la misma, dictada por principios. Los principios de la naturaleza son universales, entonces, si aplicamos esos principios a un negocio, podríamos tener la oportunidad de proporcionar un impacto significativo al mundo, algo que podría durar. Como Stephen Covey solía decir que “los tiempos cambian, las personas cambian, pero los principios no cambian.” Los principios son las piedras contra las que se rompen las modas, ¿sabes? “
CR: “¿Y cómo funcionan los principios naturales en su empresa? ¿Cómo corre el río y crece el árbol?
AG: “Uno de los principios básicos que observamos en RMBLR SUPPLY es la polaridad. Sabíamos muy bien, como tú, sobre el delicado tema de la inmigración, no solo entre nuestras dos naciones, sino en todo el mundo. También crecimos entre amigos que les gusta visitar Las Vegas para “el grito” (15 de septiembre, Día de la Independencia de México, es un día muy rentable para los lugares de Las Vegas, presentando una gran variedad de espectáculos, conciertos y peleas de box para celebrar el día) cada año, y mientras cruzamos la frontera a 10,000 pies de altura en el aire, nunca fallamos en pensar que aunque hay algunos de nosotros que viajamos libre y cómodamente, debajo de nosotros, había muchos más que hacían el mismo viaje pero en condiciones muy diferentes entonces, vimos la polaridad muy claramente, sí, el punto era cómo salvarla”.
CR: Ahh, polaridad, como la electricidad. ¿Y cómo salvarla?”
AG: “¡Exactamente! Además, creemos que el ser humano tiene dos cualidades principales por naturaleza. Uno: somos una especie de exploradores, ¡nos gusta ir a lugares, Charlie! (risas) Y dos: somos cuidadores de la vida. La gente es intrínsecamente buena. Todos queremos hacer el bien y dejar un legado. Por lo tanto, pensamos que ofrecer una manera para que un viajero apasionado tenga un impacto al ayudar a otras personas que se ven obligadas a abandonar a sus familias, sonó como una buena idea. Cada sueño que el primero logra, ayuda al segundo también. Los sueños no tienen por qué ser solo para unos pocos, ¿sabes? Queremos unir pasión, propósito y negocio”.

“Sólo damos nuestros oídos y ojos a la gente.”

El ex arquitecto, director de marketing de la empresa de rápido crecimiento, le dijo a Rose que la idea de sumergirse en la industria del viaje provenía de las crecientes cifras de vuelos y turismo en todo el mundo, en algunos casos los porcentajes de personas que viajaban saltaban en dos dígitos por año. Además, que la idea de la apertura de ubicaciones físicas proviene directamente de sus clientes.
CR: “He entendido que no haces publicidad, sin embargo, eres CMO. ¿Cómo funciona eso?”
AG: “Bueno, contratar a una agencia de marketing que cobra por un fotógrafo, un casting, ubicaciones, texto de venta, anuncios de página entera en revistas de moda, todo el teatro… Bueno… creemos que está bien para otras marcas. Sólo damos nuestros oídos y ojos a la gente. En lugar de realizar costosas campañas publicitarias para que nuestra marca sea la estrella, realizamos campañas de investigación económicas para hacer de nuestros clientes la estrella. Siempre los escuchamos. Nos dan una gran retroalimentación en términos de productos, proporcionan las imágenes para nuestras campañas y generosamente los recompensamos por ello. De hecho, la idea de abrir tiendas en aeropuertos creció a partir de nuestras encuestas. Una vez que se establecen los principios y se construye el puente, las personas toman posesión. Crece naturalmente, como un árbol que da fruto o un río que deja cañones, ¿ves?”
CR: “Entonces, ¡SÍ haces publicidad!”
AG: “¡De un cierto modo!” (Ambos ríen)
La marca, que comenzó como minorista en línea lanzando un innovador accesorio de viaje cada mes con un sistema de órdenes por preventa, abrirá la primera de las 10 tiendas proyectadas en los EE. UU., y se ubicará en los aeropuertos más concurridos. Con un promedio de usuarios que van de 25 a 65 millones por año, el nuevo salto parece prometedor.


CR: “No lo entiendo, quiero decir, estás orgulloso de que tu negocio sea muy delgado, ¿cuántos empleados tienes?”

AG: “Bueno, sí. Directamente, RMBLR SUPPLY tiene menos de 500 pero indirectamente trabajamos con equipos que suman hasta 10,000 personas. Así que diría que corremos flacos pero tenemos un gran equipo detrás de las cortinas”.
CR: “¿Y cómo encaja la apertura de las tiendas en los aeropuertos en todo el negocio de compañía diferente’? ¿No es ese el negocio como de costumbre? ¿Lo mismo que cualquier otra marca?”
AG: “Podría parecerlo a primera vista, es decir, hay costos involucrados, impuestos, y se debe adoptar y refinar un sistema de operación completamente diferente, pero a nuestros ojos solo estamos agregando otro carril al puente, por lo que más personas pueden cruzarlo y dejar su huella. Es una prueba de que una compañía “diferente” puede jugar en el mismo campo que las tradicionales. No sacrificaremos nuestros principios solo para pagar el alquiler en un aeropuerto, ¿sabes? Y esa es la parte grandiosa de servir a los viajeros, las personas que viajan se ven a sí mismas y al mundo de una manera única “.

“Nunca nos propusimos luchar contra la inmigración…”

La misión social de RMBLR SUPPLY para ayudar a las causas de inmigración y refugiados es una parte clave de la identidad de la compañía. El minorista respalda varias iniciativas y ONGs a ambos lados de la frontera, proporcionando fondos y programas para educar a los niños de dichas familias a través de diversos medios.


CR: “¿De verdad crees que vendiendo mochilas y almohadas para el cuello resolverás el problema de la inmigración?”

AG: “No, no lo haremos, Charlie. Porque eso no es y nunca ha sido nuestro objetivo. En primer lugar, no consideramos la inmigración como un problema, lo vemos como un síntoma, como un efecto humano. Es la parte visible de una causa invisible. Nunca nos propusimos luchar contra la inmigración, nunca hemos dicho que estamos ‘en contra’ o que queremos ‘resolverlo’. En cambio, estamos educando a los hijos de las familias desintegradas que dejó la inmigración. Sabemos que es un tema muy delicado, y preferimos acción, educación y comprensión en lugar de debates y legislación. Recuerda, donde la atención va, la energía fluye y los resultados se muestran. Queremos proporcionar una visión diferente para los niños y adolescentes para que puedan ver su propio valor y ser autodirigidos, en lugar de reaccionar ante la situación. ¿Te imaginas cómo se vería un mundo donde los niños saben más que los adultos, Charlie?


CR: “¡Sería un circo!” (Risas)

AG: “¿Más de lo que tenemos ahora?” (Ambos ríen)


RMBLR SUPPLY abrirá sus puertas el próximo viernes 10 de enero, en la Terminal 3, Concourse H, la Puerta H3 en el Aeropuerto Internacional O’Hare de Chicago de 8am a 8pm. Ofreciendo el catálogo de toda la marca como experiencia de compra en línea y física, con su propio programa de fidelidad Half Price 4-Ever. Tanto Alejandro como Patricia González asistirán al evento y serán anfitriones de rifas y sorteos para viajeros afortunados. De lo contrario, consulte RMBLRsupply.com

Para ver la entrevista completa con Charlie Rose, consulte pbs.org para conocer los días y horarios de transmisión.


Fuente RMBLRsupply.com

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